Koos Service Design, Branding and Re-branding

Client:
Koos Service Design, design agency (the Netherlands).
Briefing:
Branding and re-branding of the company (logo, icons, infographic, presentation template, brand guidelines, web design) and design of environmental graphic of the new headquarter in Amsterdam.
Creative fields:
Branding and environmental graphic.
In partnership with:
Standard Studio (interior design).
Photography by:
Wouter van der Sar.

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At Koos they call me ‘the mother’ of the brand since I “gave birth” to Koos back in 2009 and, since then, I am taking care of him. Back then Koos (which is an old-fashioned male Dutch name) was a start-up founded by two Dutch guys with the main focus of creating something different and meaningful that could bring together the two worlds of design and marketing. In 2009 I created a little character for the brand’s icon, an avatar, who was the spokesperson for the company and was adding that fun and light-hearted touch that is one of the main features of the agency. Ten years later, in 2019, when the company from 2 employees grew to 30 and decided to move her headquarters, I got the chance to redefine the look and feel of "my boy" going into adulthood.

Together with a re-definition of the logo, I designed the basic look&feel of website, iconography, presentation tools and the environmental graphics of the agency. The central theme of the new HQ is "Koos: The Playhouse of Service Design". The meeting rooms are named after fun kids play-places: the 'Treehouse', the 'Labyrinth', the 'Sandbox', the 'Pool' and the 'Zoo'.

"Cristina is top notch. She developed the very first house style and website for Koos Service Design, and because we were so happy with it, we also had her design the house style and websites that followed. Cristina works super structured and conceptually strong, which allows her to translate our thoughts and wishes into her designs for us. In addition, it is always a pleasure to work with her, she communicates clearly and she keeps to her agreements. I can recommend everyone to get started with Cristina!"

Robbert-Jan van Oeveren, partner at Koos Service Design




2019: Re-branding of the company
Design of the lightbox inside the new Koos HQ.
The central theme of the new HQ is "Koos: The Playhouse of Service Design". The meeting rooms are named after fun kids play-places: the 'Treehouse', the 'Labyrinth', the 'Sandbox', the 'Pool' and the 'Zoo'.

Photography by Wouter van der Sar



2009: Branding of the company

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